GOOGLE PAGE ANALYTICS
Of the many things that define our lifestyle, technology is one of the premier markers. It has been so since the beginning of human species, led by the Human Mesopotamians for over 40 million years. In recent years, Internet is a technological tool, which has developed rapidly. You can make your presence felt to the people that you never thought possible before the advent of Internet. In this introduction to the world, websites and webpages play a very important role.
You can introduce yourself to the world through your website which may include many webpages. Of the many platforms available, Google plus has become a very important tool. It offers Communities, Circles, and from the point of view of this discussion, pages. You can create pages on Google plus which can be viewed by many people. However, you want to know your audience and its tastes in order to make your existing pages more attractive and make better pages in the future.
To analyze your Google plus pages, Google offers a very convenient and effective tool to analyze your readers and viewers. It is known as the “Google Developers Console”(GDC). You can create various projects in GDC and analyze your Google+ pages.
You can access GDC at console.developers.google.com using your existing Gmail account which you might also have had used to create your Google+ account as well. I am assuming that you already have some Google+ pages to analyze. You can create a Google+ page easily. Click on pages on the left side drop down menu on your Google+ account. Click on create page. Name your page, introduce the page, link a website or websites and than post a short introduction. Than you can post other contents of page in ‘about’. Google+ also offers you to customize the URL. It is generally a number but you can create your own URL.
To give you an example. I have pages “Theory of Stability: Origin and Evolution of Life” and “Sexuality: Female Sexbeauty Index”. There are other pages as well but these two will do for the example.
I have linked my various websites to these Google+ pages. I wrote a brief introduction to both and than posted more details as post in ‘about’. I have made the post contents public and have also posted it to my circles, extended circles, and my AFMC D2 batch mates group Email.
When you open a Google+ page, you will notice a number in the address bar. This is important for Google page analytics. It is the id of the page. Just copy the numeric part of it.
Next go to Google Developers Console in a new window at console.developers.google.com. You will have to use your Gmail login. You will notice a blue button on the left upper side, which shows ‘CREATE PROJECT’. Click on it.
You will than be required to name the project. Generally, it makes sense to name the project after your page. You can also name your project similarly or as you choose and than click create. This window will have the project id automatically displayed below the ‘to fill project name’ box.
Thus I utilized all my websites in these boxes.
In the last box, you will be required to fill the “Google+ page Id”. Here you paste the number only which you copied from the address bar when you opened your Google+ page. It is a 21-digit number in the address bar. Click save.
For example in the address bar of my page “Theory of Stability: Origin and Evolution of Life”, the address bar read as: https://plus.google.com/u/0/b/118348719337723833289/dashboard/overview
Of this the number, 118348719337723833289, is the Google+ page Id and has to be pasted in the last box.
In my page “Sexuality: Female Sexbeauty Index”, the address bar read as:
Of this again the number, 106011881615192976045, is the Google+ page Id and has to be pasted in the last box.
Re click on the plus page management and than click ‘approve’.
Now your Google+ page is connected to Google Developers Console. Now you can use the Google developers console to analyze your Google+ page.
To view you page analytics, click on the project you choose, on the left side bar, click overview. APIs has BigQuery API, Google Cloud SQL, Google Cloud storage and Google cloud Storage JSON API already ON by default.
Below it are Browse APIs, which you can choose to turn ON.
Of the browse APIs which you can turn ON, Google cloud DNS API and Google computer engine requires your billing information.
Others are free and you can choose to switch them all ON to utilize their services.
The list of browse APIs is pretty long and impressive. But a beginner won’t be able to make much of much of it.
For a beginner, connecting your Google+ page to Google Developers Console is rewarding enough. It automatically boosts the presence and ranking of your Google+ page as per Google search engine. This also gives an opportunity to list your websites. I will advise the reader to approve of all Browse APIs except the two, which require billing information.
Once you page has a base of views, lets say a base of 100 or over views. You can select the project that you have connected to your Google+ page. Click on each API and browse API and you will be presented with a data.
You can analyze this data to ascertain your readers and viewers, make, and post changes in your page accordingly.
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